Toy retail brand Toys “R” Us will open new flagship stores and seasonal holiday shops just in time for the holidays.
The initiative is in partnership with specialty retailer Go Retail Group, the company said.
The locations will feature products from popular brands such as Barbie, Hot Wheels, Nerf, Lego, and Paw Patrol. Some of the new stores have already opened their doors. According to the company, additional stores will open throughout the season.
Here’s where you can shop
Consumers will be able to do their holiday shopping at the following new Toys “R” Us locations:
Flagship stores:
- Chicago Premium Outlets — Aurora, IL
- Camarillo Premium Outlets — Camarillo, CA
- Arundel Mills — Hanover, MD
- Jordan Creek — Moines, IA
- Westroads Mall — Omaha, NE
- Denver Premium Outlets — Thornton, CO
- Tanger Outlets Deer Park — Deer Park, NY
- Towne East Square — Wichita, KS
The Chicago Premium Outlets flagship store is already open.
Seasonal holiday shops:
The following seasonal shops are already open:
- Great Lakes Crossing — Auburn Hills, MI
- Grapevine Mills — Grapevine, TX
- Lakeside Shopping Center — Metairie, LA
- Tanger Outlets — Nashville, TN
- Crabtree Valley Mall — Raleigh, NC
- The Mall in Columbia — Columbia, MD
- South Plains Mall — Lubbock, TX
- Westfield Southcenter — Tukwila, WA
- Station Park — Farmington, UT
The following seasonal shops will open soon:
- Deptford Mall — Deptford, NJ
- Eastland Mall — Evansville, IN
- Mall of New Hampshire — Manchester, NH
- Bay Street — Emeryville, CA
- Twelve Oaks Mall — Novi, MI
- Park Meadows — Lone Tree, CO
- North Star Mall — San Antonio, TX
- Tanger Outlets — Sevierville, TN
- King of Prussia Mall — King of Prussia, PA
- Crocker Park — Westlake, OH
- Walden Galleria — Buffalo, NY
The social media accounts for Toys “R” Us will have up-to-date store locations and hours. The locations are also searchable on the brand’s store locator page.
“The rollout represents a new chapter for Toys ‘R’ Us, strengthening its place at the center of holiday shopping and redefining family retail experiences,” Gideon Schlessinger, CEO of Go Retail Group, said in a statement. “With new stores nationwide, customers of all ages are invited to discover the season’s hottest toys and rediscover what it means to be a Toys ‘R’ Us kid.”
Not your grandfather’s Toys “R” Us
This isn’t the first time that the Toys “R” Us brand has made a comeback.
The original company, a retail mainstay for decades, sought Chapter 11 bankruptcy protection in 2017. It had struggled with debt for years in the wake of a private equity buyout deal in 2005.
The toy retailer closed roughly 800 stores in 2018.
In October 2018, Tru Kids Brands bought the Toys “R” Us brands and intellectual property. And the following year, the company opened several smaller stores during the holiday season.
Brand acquisition company WHP Global snatched up a controlling stake in Tru Kids in 2021. This acquisition led the toy retailer to partner with Macy’s. The department store began promoting Toys “R” Us shops in its department stores and selling its products online.
WHP Global first partnered with Go Retail Group in 2023, at the time announcing plans to roll out Toys “R” Us stores nationwide.
