Glen Powell Enters His Culinary Era With A New Friendsgiving Burger Collab

Southern California and Las Vegas burger lovers are getting a festive upgrade this holiday season. Irv’s Burgers, the legendary LA burger stand that’s been feeding locals since 1946, has officially teamed up with Smash Kitchen, the better-for-you condiment brand co-founded by actor and producer Glen Powell, for a limited-edition Friendsgiving Burger available November 17 through December 1. The collab brings together two cult-favorite brands with the same mission of great flavor, clean ingredients, and community. The result is a holiday feast between two buns, the kind of cozy, nostalgic treat built for Friendsgiving season.

This isn’t your average seasonal menu item. The Friendsgiving Burger is stacked like a Thanksgiving plate in sandwich form, starting with a juicy quarter-pound turkey patty topped with melted cheddar, caramelized onions, crisp lettuce, fresh tomato, and classic pickles.

Then comes the curveball. Fried yams for a sweet-savory crunch that instantly screams holiday comfort. Everything is tied together with Smash Kitchen’s limited-edition Organic Cranberry Mayo, slathered on a butter-toasted sesame bun.

The burger is priced at $12 and will be available at all Irv’s Burgers locations across SoCal and Las Vegas, including West Hollywood, La Brea, Malibu, Torrance, Pacific Beach, and both Vegas spots.

Irv’s Burgers has always been about nostalgia, the kind of simple, classic roadside food that defined LA’s early diner culture. Smash Kitchen, meanwhile, brings the modern twist of clean, organic ingredients and condiments designed to elevate everyday meals. Together, the two brands are celebrating what the season is all about.

Their partnership “celebrates everything both brands stand for: community, flavor, clean ingredients, and the joy of sharing something delicious with people you love,” according to the media announcement. In other words, it’s Friendsgiving energy wrapped in a burger.

At the heart of this collaboration is Smash Kitchen, the better-for-you condiment and pantry brand co-founded by actor and producer Glen Powell. Born from a love of good food and great company, Smash Kitchen is reimagining what the American pantry can look like. The brand started with condiments and has since expanded into cooking oils, crafting everything from ketchup to olive oil with a commitment to clean, organic, non-GMO ingredients.

Smash Kitchen describes itself as a team of home chefs, flavor obsessives, and food lovers focused on creating staples that turn everyday meals into something memorable. Their philosophy centers on the belief that “what you cook with is just as important as what you top it with,” a mindset that drives their dedication to craveable flavor and elevated, kitchen-ready design.

Co-founded by Powell, Smash Kitchen is positioning itself as the next go-to pantry brand. One better, cleaner, thoughtfully crafted staple at a time. And with the Friendsgiving Burger, they’re introducing their limited-edition Organic Cranberry Mayo in a way that feels festive, fun, and perfectly timed for the holiday season.

The Friendsgiving Burger has just hit its full rollout, and fans online are already losing it over Irv’s and Smash Kitchen’s festive creation. Comment sections quickly filled with excitement, starting with one user who summed up the vibe perfectly by writing, “Say less.” Another follower added that “Irv’s burgers never misses,” giving the collab an instant stamp of approval.

Fans across Southern California chimed in with their own hype. One excited user wrote, “Thanksgiving Burger? Sounds fire,” and another admitted the burger “looks so yummy.”