Angel Reese and Paige Bueckers continue to win! Although they compete against each other in the WNBA, the two superstar athletes have joined forces as the faces of a new Coach campaign titled “&Coach.” According to a press release, the iconic fashion brand has launched a Gen-Z-focused campaign that represents diverse communities, creators, and voices.
Coach is looking to change the game with their new campaign, pushing back on the long-running narrative of who consumers should be and instead challenges them to create a framework that shapes who they want to be.
“With &Coach, we’re exploring a new model for how brands build relevance and participate in culture,” said Joon Silverstein, Chief Marketing Officer at Coach. “This generation doesn’t want to inherit a prescribed version of aspiration—they want to shape identity for themselves, and they want to be part of the process. &Coach was built by bringing Gen Z creatives, cultural voices, and hundreds of consumers into the work from day one. It’s a fundamentally different brief, and it changes everything: the stories we tell, the voices we center, and how the platform evolves over time.”
Who Is Taking Part In This New Coach Campaign?
In addition to Reese and Bueckers, the new “&Coach” campaign stars popular Gen-Z personalities, including Charli XCX, Malala Yousafzai, Toni Breidinger, Azzi Fudd, PinkPantheress, Avantika, Iga Świątek, and KiiiKiii.
“At Coach, we believe luxury should inspire confidence without conformity,” Silverstein added. “For this generation, self-expression is personal and constantly evolving. A Coach bag doesn’t define identity—it supports people through the moments that shape it.”
Reese posted about the new campaign on Instagram, sharing a snap of her and Bueckers smiling together and holding their Coach Tabby bags. “In each other’s corner,” the Atlanta Dream star captioned the post.
Angel Reese Has Partnered With Major Fashion Players Before
This isn’t the first time that Reese has teamed up with a powerhouse fashion brand. According to a previous report from The Blast, Reese became the first professional athlete to become a Victoria’s Secret Angel, walking in the company’s popular VS Fashion Show.
“I literally could not stop smiling!” Reese said about the moment she learned she earned her wings. “It’s such a surreal and full-circle moment — just last year I was in the audience manifesting being on that runway, completely inspired and in awe of all the powerful women walking down the runway, and now I get to return as an Angel. This will be an unforgettable night that I’ll forever be grateful for.”
Reese, a trailblazer in women’s sports, said her work with Victoria’s Secret was bigger than she was. She explained that her role as the first pro athlete featured on the show was meant to inspire those who looked up to her.
“I hope I can inspire women and girls everywhere and remind them that we can dominate in our field but also chase our goals outside of it — and for me, that’s getting to walk down fashion and entertainment’s most iconic runway,” she said.
Angel Reese Is Riding A High Right Now
Reese has been riding a wave over the last few days, defeating Caitlin Clark and the Indiana Fever twice in two days. She scored an impressive 21 points and hauled in 11 rebounds on Thursday, June 18. On Saturday, June 20, she had another standout performance, recording 18 points and grabbing 8 rebounds.
Reese’s wins occurred during Juneteenth weekend, and during a post-game interview, the 6’4″ LSU alum discussed the importance of playing during the significant weekend.
“It was just one of those moments of where I was and how it felt and how it hit and that things that I’ve had to experience over the past couple of years,” she said, per The Blast. “It hasn’t always been great, but my ancestors walked so I could run.”
Reese Sets Rebounding Record
During Reese’s second matchup against the Fever, the Maryland native etched her name in the WNBA history book, reaching 1,000 rebounds in the fewest number of games (79). She surpassed Tina Charles, who previously reached the feat in 89 games.
According to ESPN, Reese is currently averaging 15.3 points, 11.9 rebounds, 2.7 assists, and 1.3 steals per game. Her next matchup is against the Toronto Tempo on June 22 at 7:30 PM ET.
