Martha Stewart Unveils Comeback After Warning Meghan Markle

Martha Stewart is getting back in the game with the launch of a new brand.

The OG lifestyle influencer, who has over six decades of career under her belt, recently announced a new venture to the delight of fans.

However, the big news comes just days after Stewart made a subtle dig at Meghan Markle‘s foray into the lifestyle industry.

Over the weekend, Stewart turned a new age, and with it came a huge reveal for her customers and fanbase. In an Instagram post to mark the milestone, the businesswoman promised a “bigger” surprise.

The birthday girl shared a photo of herself holding an elm plant alongside a note. “Happy Birthday, Martha! Thank you for planting the earliest seeds of Elm with such care, clarity, and vision,” it read.

In the accompanying caption, Stewart gushed, “A little birthday surprise today. And a bigger one for all of you tomorrow.” True to her words, the next day, the Martha Stewart Living owner unveiled her personal skincare brand named after the unique plant, Elm Biosciences.

The 84-year-old shared a photo of herself and dermatologist Dr. Dhaval Bhanusali holding the luxury products with the caption:

“After 5 years of working behind the scenes, hundreds of prototypes, and endless hours of research—we can’t wait to finally share @elmbiosciences with you all.”

According to the Wall Street Journal, Stewart partnered with Dr. Bhanusali, known for his work on Hailey Bieber’s best-selling Rhode Beauty.

The product line, described as “intentional skincare for living well and aging well,” comprises a two-part regimen with a serum and an oral supplement.

With ingredients like hyaluronic acid and squalane in the serum and botanical extracts in the supplement, Elm Biosciences products target extending the life of skin cells. Stewart has yet to announce the price range, but it is set for release on September 17.

Given Stewart’s extensive experience in the business world, the news of her skincare brand was met with praise from fans. Many believe it will be exceptional compared to other celebrity brands.

“Huge congratulations! It will be just brilliant, I’m sure,” one fan wrote.

“I’ll have whatever you’re using. You look great, Martha,” a second comment read.

“Yes!!! I’ve been waiting for this and knew that someday you were going to create a skincare line!!! Congrats!” a third fan added.

“On board with anything you do,” this fourth user declared.

While chatting with WSJ, the famous octogenarian opened up about why she chose to get involved in the skincare industry.

“I’ve been interested in good skin, oh, I think, ever since I was a child,” she answered. “And, you know, everybody remarks on my skin. It makes me very happy.”

Part of the secret to Stewart’s plump skin, even at 84, is her new Elm Biosciences products, which she admitted to using regularly. “I have used it religiously for quite a while now, and my skin is pretty fabulous,” she gushed.

Explaining what sets her brand apart, Stewart noted she particularly focused on the texture, color, and scent of the serum to make it stand out from other perfumed counterparts.

Despite crediting her product for flawless skin, the entrepreneur confessed to doing “touch-up” procedures. “I do what I call touch-ups. So, a little filler. We’ve been working with a little collagen in my cheeks,” Stewart shared.