Opinion | The American Dream Is the Troquita

This is the point where I have to ask about big-ass trucks. Troquitas, yes In an interview with The New York Times you said that what Latino men want is to own a big-ass truck, which is connected very much to what you were just saying. And I assume you would say the point is broader than Latino men. It’s men and women. It’s men and women. It’s everything Asian, Black and white Americans. I mean, I said that mostly just to break through this because I’ve heard it so much: Latino men go this way. I’m like, well, Latino men want things. There’s a lot of Democrats, and the more liberal side that would hope that Latino men are more reflective and look and vote like white liberal men. They don’t, they’re different. They’re entirely different. They have an entirely different experience. And they’re not like Black men either. They have entirely different experience. And so to break through you have to keep it simple. They want security, they want economic security, and they want physical security for their family. And their wants are legitimate. We shouldn’t just shy away from it or ignore it because it puts us in an uncomfortable spot so the troquita – it’s symbolic because it really is a status symbol that you have succeeded in this country. It means that you can afford a brand new nice truck that you take that truck to work, and that work brings dignity to your family. It helps you pay the bills. You get to load your kids on there. You get to go on vacation. It involves this whole symbolic gesture to your community that you are leading your family and that you are bringing them into the American dream. That’s what it really represents. I think a lot of people feel uncomfortable about that, but that really is, it’s as simple as that. Also, trucks are fun. Trucks are a lot of fun.