An Alabama father turned a $150 pack opening into a Ferrari SF90 valued at $750,000, according to a Tilt Rips announcement. The 32-year-old husband and father of one initially thought he had won $7,500, according to Sam ‘Señor Tilt’ Kiki. Even that first number would have been a surprise. It was 50 times what he’d spent on the pack. But the figure Kiki shared was two zeros bigger, and the prize he described was a Ferrari. The stated prize value amounts to 5,000 times the purchase price. “Someone just ripped a Grand Prix pack on Tilt Rips and changed their life with one of the biggest wins in GACHA HISTORY,” Señor Tilt wrote.
The Ferrari Photos Had People Guessing Who Won
Photos showed a Ferrari covered in a purple lightning design, with Señor Tilt draped over its hood in one image and stretched out beside it in another. The photos gave people a close look at the car, but the man posing with it became a talking point of his own. With Kiki front and center in both shots, some readers figured they were looking at the Alabama dad who’d opened the pack.
Some users mistook the man for the winner. Señor Tilt clarified that he was the person pictured. “It’s me in the pic. Preparing to give it away. You’re the 4th or 5th person to be confused by that,” he wrote November 7.
The comments also turned to the two prices in the story. The $750,000 figure was the announced value of the Ferrari. The pack that set the whole thing in motion cost $150.
When another user asked whether someone had paid $750,000 for the vehicle, Señor Tilt replied, “ripped it out of a $150 pack”.
Señor Tilt Shifts His Focus From Casinos To Collectibles

The announcement comes as Tilt Rips founder Señor Tilt turns his attention from casino gaming to collectibles. Inc. reported on October 23 that Señor Tilt, whose background includes executive roles at MGM Resorts and Caesars Interactive, was focusing on Tilt Rips as MonkeyTilt wound down its casino and sportsbook operations.
Tilt Rips allows adults to purchase virtual packs containing Pokémon, One Piece, and sports cards. Prices range from 10 cents to $3,000.
The Ferrari came out of a Grand Prix pack, but trading cards are what most of the business described by Inc. revolves around. The platform spans familiar territory for collectors, from Pokémon and One Piece to cards featuring athletes. The purchase happens on a screen, while sourcing the cards takes a network of buyers working with shops, suppliers and conventions.
A Trip To Japan Helped Inspire The Business

Señor Tilt said a visit to Japan helped persuade him to pursue the business. “Japan is a mecca for collectibles,” Señor Tilt told Inc. “I came back and told my team we have to build in this space.”
The platform works with roughly 100 buyers who obtain cards from stores, conventions, and suppliers. Its inventory is stored in Montana, Inc. reported.
Kiki also talked about a more personal side of collecting. The hobby gave him a way to connect with his kids over something they could enjoy together. It’s a different setting from the televised poker table where he’d previously gone up against Kevin Hart.
Señor Tilt, who once won over a $1M pot against Kevin Hart on High Stakes Poker, said collecting has given him something to share with his three children. “This is the first time where I’ve had this level playing field with them,” he said.
Another Ferrari Is Already Being Floated
He hopes to add grading, insurance and lending services, with possible expansion into sneakers and luxury handbags. Those ideas would take Tilt Rips beyond the moment someone opens a pack.
Grading would give collectors a way to have a card’s condition assessed, while sneakers and handbags would bring in items outside the trading card categories the platform already offers. Kiki described those as possibilities for the business as it grows.
Señor Tilt Wants To Put Another Ferrari In A Pack
The idea he put directly to followers was more specific. After posting the purple Ferrari and fielding questions about who was in the photos, he asked whether the company should do another giveaway like it. He had already made up his own mind.
For now, the Ferrari announcement has prompted talk of another car prize. “Should we put another Ferrari into the pack? I vote yes,” Señor Tilt wrote.
