It’s hard to hate on Canada. It’s like cursing a cotton ball, or raging about tapioca.
The friendliest of neighbors, the country has fought alongside the U.S. in conflicts going back to World War I, purchased many trillions of dollars worth of American goods and blessed this country with, among other gifts, ice hockey, Drake, Joni Mitchell and Alex Trebek.
While you can question the nation’s culinary sensibility — the unofficial dish, poutine, is an abomination consisting of French fries, cheese curds and hot gravy — Canada is basically a very large, very pretty country filled with a lot of very nice, extremely polite people.
But for reasons only he can fathom, President Donald Trump has declared economic war on our amiable northern neighbor.
After more than a year of trading tit-for-tat tariffs, Trump recently escalated the conflict by slapping a new 50% tax on a variety of Canadian exports, including cement, furniture, dairy products and, most iconically, hockey sticks. The added levy, which will further burden inflation-weary U.S. consumers, is set to take effect in mid-August.
The move makes little sense from an economic or foreign policy standpoint. It’s best to regard Trump’s trade moves as a wind gauge charts a blustery storm; his on-again, off-again tariffs are not the result of some carefully thought-out policy but, rather, a measure of the president’s shifting moods and pique toward certain foreign leaders.
And they carry a not-inconsiderable price tag — California’s struggling wine industry being just one example.
For decades, the industry has been a vital and growing part of California’s agricultural economy. Recent years, however, have seen a number of setbacks.
Costs are rising. Sales are falling, as younger generations favor hard seltzers, canned cocktails or premium beers over crushed grapes. At the same time, climate change and the growing incidence of wildfire threaten the viability of some of California’s premier wine-growing regions.
Then there’s the trade war with Canada, the industry’s largest export market and formerly a major customer of California wines. Until recently, the Canadian market accounted for more than a third of the state’s exports.
But last year, several provinces stopped purchasing U.S. alcohol in response to Trump’s tariffs and his threats — more slapstick than real — to annex the country and make Canada the 51st American state. While two provinces, Saskatchewan and Alberta, soon lifted their bans, the two most populous, Ontario and Quebec, have not.
As a result of this “geopolitical friction,” to use the words of University of California researchers, California wine exports to Canada fell by nearly 80% in 2025 compared with the year before. Unsurprisingly, Canadian sales of homegrown wines have soared.
Stick that in your terroir!
In response to the dramatic drop in exports, more than a dozen California members of Congress wrote last month to Quebec’s premier, Christine Fréchette, urging her to lift the retaliatory ban on U.S. wine and spirits.
“Reopening the market to American wine would restore consumer choice and signal a commitment to restoring fair and balanced trade for Québecois consumers and American wineries who have no connection to the underlying trade disputes,” the letter read.
Sen. Adam Schiff also wrote Fréchette asking her to resume the sale of California wine and U.S. spirits.
“The restriction on American wine has had damaging consequences for regional consumers, businesses, and producers who have no influence over national policies,” the California Democrat stated. “In fact, I have repeatedly voiced my opposition to and voted against the President’s harmful trade policies, including as they pertain to Canada.”
Fréchette’s response was, in a word: “Non!”
“In the context of the ongoing trade war, the premier continues to defend Quebec’s economic interests,” a spokesperson for Fréchette told Canadian Broadcasting Corp. Radio. “This measure will remain in place as long as the United States maintains these unjustified tariffs. Our government will re-evaluate its position when the American administration reverses these measures.”
And that statement came before Trump upped the ante, along with the tariffs on Canada, which, presumably, doesn’t help matters.
Mike Thompson has seen the damage of Trump’s economic warfare firsthand. The St. Helena, Calif., Democrat represents the heart of Wine Country and spearheaded, along with Democratic Rep. Jimmy Panetta of Carmel, Calif., and Republican Rep. David Valadao of Hanford, Calif., the bipartisan overture to Quebec’s premier.
“I talked to a vintner today,” Thompson said during a drive this week through his sprawling Northern California district. “They went from an $11-million annual wine export to a $2-million annual wine export to Canada because of this.”
Thompson has introduced legislation, including a measure to reimburse wine producers for the money they’ve lost due to Trump’s tariffs, but the proposals have stalled in the House despite bipartisan support. His effort, Thompson dryly noted, “has not been warmly embraced by the administration.”
Meanwhile, the cross-border hostilities continue. Neither Trump nor Fréchette seems ready to budge, with California vintners still stuck in the middle.
So the question in Montreal and Toronto remains: What pairs best with poutine? Canadian white or red?
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