Backlash to FIFA’s private investment plan for World Cups and events was huge; now football reacts to the U-turn’s fallout.
Published On 1 Aug 2026
FIFA President Gianni Infantino has said that world football’s governing body had scrapped plans to sell a stake in the World Cup and other events to private investors after widespread backlash.
The response to the plan, which was announced on Tuesday by Infantino, was overwhelming.
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The wording of the outcry from around the globe was damning of the proposal, but stopped short of directly criticising Infantino.
The reaction to Infantino’s decision late on Friday to scrap the investment scheme, which would have sold minority stakes in World Cups and other FIFA events, ranges from overt votes of no confidence in the FIFA president to more subtle, but equally notable, condemnation of the week’s events.
“UEFA welcomes FIFA’s decision to withdraw its plan to sell a stake in its competitions – including the World Cup – into private hands,” European football’s governing body said.
“The current FIFA leadership has not only lost UEFA’s confidence but also that of many other members of the football family.”
“UEFA will begin work immediately with partners and stakeholders all over the world and right across the game to propose a new way of distributing resources through the existing FIFA Forward programme.”
“This is a victory for the whole game. But it must not be the end of the story. The proposal has gone. The task of rebuilding trust in FIFA has only just begun.”
AFC’s president, Sheikh Salman bin Ebrahim Al Khalifa
“The future of global football must always be shaped through proper consultation, collective dialogue and respect for the established governance structures of our game,” said Sheikh Salman, president of the Asian Football Confederation.
“The AFC stands ready to support any initiative that strengthens the unity of the football family, contributes to the continued growth of the game globally and delivers meaningful benefits to all stakeholders.”
“We stand shoulder to shoulder with our European colleagues and fully support the collective view,” an FA spokesperson wrote on its website.
“We oppose FIFA’s plans – the FIFA World Cup belongs to football and always will.”
Dutch FA statement
“With the withdrawal of the proposal, the matter is not settled for the KNVB,” the Dutch statement read.
“The way this process has unfolded has led to a fundamental breach of trust in the leadership of FIFA President Gianni Infantino. The KNVB no longer has confidence in his leadership.”
“We welcome FIFA’s decision not to proceed with the proposal. It is in line with our expectations in light of the flawed process and the reactions the proposal has provoked,” Astrom said.
“At the same time, we are still concerned about deficiencies in transparency and governance, and want to emphasize the importance of continued discussion and dialogue about how football should be governed and developed.”
“As a founding member of FIFA and a representative on the FIFA Council, the RBFA remains committed to a strong, independent and sustainable model for international football,” Van Damme said.
“Football has never stood still, nor should it,” Isaac said.
“Throughout its history, our game has evolved through innovation, investment and new ideas that have strengthened football, created greater opportunities for players, coaches and referees, and enhanced the experience of supporters around the world. That spirit of progress must continue.
“Some principles, however, should never change. Integrity. Independence. Good governance. Transparency. Meaningful consultation. Due process. These are not constraints on progress. They are what make lasting progress possible.”
