Grammy-winning singer Lizzo is gearing up for the release of her 5th studio album, “B-TCH.” However, mere weeks before fans can hear it in full, the “Truth Hurts” songstress is calling out her record label, Atlantic Records, for failing to promote it.
Plus, she’s opening up about how the social media algorithm has complicated the music industry for artists.
Lizzo took to her backup TikTok account, LizzoIRL, in May 2026 to remind fans she had an album coming out. She began, “IRL, we cannot flop. My album is coming out in 23 days. Have you made your preorder yet?”
After that, the singer stated that she planned to post “every single day because this algorithm wants to see me in the [Khia] asylum and b-tch, I’m fighting for my life. After that, a fan questioned why she hadn’t promoted the album with “billboards and stuff like that.”
Lizzo then responded, “Baby, I’m asking the same question because I definitely approved the billboards in the marketing meetings. I definitely approved ads, but crickets.”
Later, in another video reply, Lizzo made even more direct comments about Atlantic Records. According to her, “I don’t know, but I’m crashing out on my label right now because I just really like – I feel like there’s not any marketing money being put toward my ideas.”
Lizzo Went Into Detail About Atlantic Records
Lizzo, clearly passionate about her art, went on to discuss how she’s tried to ensure her new album has the best chance for success. She said, “We had a meeting a month ago with like a bunch of incredible ideas. None of them has been implemented.”
The singer went on to say that she “texts them weekly” with ideas for promoting her album ahead of its June 2026 release. According to her, “I don’t see them getting done, and I’m starting to really feel down about it.”
She then discussed the steps she has taken to ensure fans are aware of her new album, including television appearances, social media posts, and music videos.
Lizzo Says It’s Gotten Harder To ‘Break Through’
Toward the end of the video reply, Lizzo lamented, “In 2026, unless you’re a brand new artist or someone no one’s ever heard of and is getting recognized, it’s really hard to cut the f-ck through.”
She went on to note her fanbase, saying, “I have people who want to buy my album, but how they ‘gon buy it if they don’t know it’s for sale?”
In discussing social media specifically, Lizzo stated that she consistently posts on TikTok, but her efforts don’t “reach the people who are trying to see my content.”
Fans Are Weighing In
Following Lizzo’s emotional revelation about Atlantic Records’ handling of her upcoming album, social media users are weighing in. Notably, many are on her side, stating that the legendary record label has let down many of its most popular artists lately. However, others blame the music, with some fans saying the singer needs a new sound.
One person noted the September 2024 restructuring that happened at the label, saying, “Atlantic has new owners or something, they have been slipping ever since.”
Another person said, “Cardi would have easily done 300k if they actually promoted. She really went out of her way while being pregnant.” This led a different fan to note, “Even Bruno Mars had low sales. WTF, Atlantic Records?”
Later, a different social media user had a different opinion. They suggested, “Maybe people are just over Lizzo. Even though her case was dismissed, I think a lot of her fans mentally checked out after that suit dropped.”
Lastly, someone else offered an analysis of Lizzo’s more recent music. They wrote, “Lizzo hasn’t released a GOOD single since 2024’s ‘Still Bad.’ I would regroup/revamp the singles because though the 2 videos were cool, the songs were underwhelming. She should also try to hop on some remixes of other songs that are hot and find a really good collab for a single.”
Lizzo Recently Opened Up About The Album
Lizzo appeared on CBS Mornings in May 2026 to promote “B-TCH.” While on, she shared why she chose to sample both Meredith Brooks’ song of the same name and Missy Elliott‘s “She’s a B-tch.”
She said, “I feel like what both of those women did was they pushed that word forward in a way that empowered it, instead of taking the power away. Like that’s a word that used to get hurled at women.” The “Truth Hurts” singer added, “It’s my favorite word.”
Regarding the music itself, Lizzo proclaimed, “I know the music is good and I know my heart is good. So if I know that, I have nothing to worry about. People are gonna say what they wanna say. They’re gonna think what they are going to think.”
Lizzo’s new album, “B-TCH,” is set to be released on June 5.
