McConaugheys’ Change Halloween With New Tequila Costumes

This Halloween, don’t just bring the tequila. Be the tequila. Matthew and Camila McConaughey are turning last year’s viral moment into this year’s hottest Halloween costume. Fans still can’t forget the couple’s cheeky outfits from October 31, 2024, when they dressed as giant bottles of their own Pantalones Organic Tequila, and now, you can get in on the fun. That’s right, the playful bottle costumes are officially available for purchase, making it possible to channel your inner McConaughey and show up to the party in true Pantalones style.

The McConaugheys had the internet buzzing when they shared their now-iconic Halloween look, full bottle costumes complete with cork tops, labels, and, of course, Pantalones in hand. The post racked up more than 100,000 likes and had fans both laughing and asking where they could snag their own.

Whether you’re hosting a spooky bash, hitting the town, or just trick-or-treating with friends, the McConaughey-approved costume guarantees laughs and a memorable entrance. After all, everyone knows Halloween is just a long walk to earn a well-deserved cocktail.

Pantalones, co-founded by Matthew and Camila, has always leaned into a cheeky, carefree personality. The brand’s lighthearted name (yes, it really does mean “pants” in Spanish) pairs perfectly with the couple’s fun-loving energy.

When Matthew and Camila McConaughey launched Pantalones, they weren’t trying to reinvent the wheel or the shot glass. As the couple themselves joke, “No, the world doesn’t need another celebrity tequila. But goodness gracious, the tequila industry sure could use a shot of fun.”

That’s exactly what Pantalones delivers: 100% premium organic tequila, 0% organic pretentiousness.

Made from Blue Weber Agave, Pantalones is a smooth, flavorful spirit that’s just as good for sipping neat as it is for mixing into your “Fancy Pants” cocktail of choice.

The name itself adds to the playful vibe. Pantalones may translate to “pants” in Spanish, but it’s also slang for “guts,” a nod to the brand’s philosophy of having the courage to take chances, have fun, and not take life too seriously. As the McConaugheys put it, “We all put our pants on one leg at a time, and just like pants, our tequila is for everyone.”

Long before they were co-founders of Pantalones, Matthew and Camila McConaughey’s story began with what else? Tequila. Matthew recalls spotting Camila in late 2006 while holding court at the Hyde Club on Sunset Boulevard, hand-making what he swears were “the best margaritas on the planet.”

His mom’s voice rang in his head, telling him, “This is not your average woman you wave over from across the bar, son. Get your ass up, and go introduce yourself.” Taking the advice to heart, he walked over, introduced himself, and invited Camila to the bar where he crafted what he calls the best margarita he’d ever made.

There was just one small hitch. Matthew proudly tried out his best Spanish, only to discover Camila spoke Portuguese, being Brazilian. Luckily, the rhythms of the two languages meshed well enough to keep the spark alive. After two failed attempts, he finally scored a date.