Meghan Markle Reportedly Set To ‘Earn Millions’ With Her Instagram Shop

Meghan Markle recently launched an online storefront featuring curated fashion pieces for people to shop from.

According to experts, this could potentially earn the Duchess of Sussex millions through commission-based sales. Reports have already revealed that several third-party retailer sites crashed shortly after going live due to high demand.

However, while the royal’s supporters praised her for capitalizing on her influence, others accused Meghan Markle of “monetizing the monarchy.”

Since her exit from the royal family, Meghan has fully embraced brand partnerships and has now taken things further by launching her online shopping platform.

Sharing a screen-recorded preview of her storefront, she captioned it: “Many of you have asked, so here you go! A little shopping to start the week.”

The link directs visitors to the Duchess’ ShopMy storefront, where her first curated collection features a $192 [£148] white linen shirt, Heidi Merrick’s “Windsor” gown priced at $1384 [£1,068], Saint Laurent sandals costing around $777 [£600] and several other fashion items.

Other featured brands include Heidi Merrick, Reformation, and J Crew. Her selection seemingly leans toward timeless wardrobe staples: linen shirts, crewneck sweaters, sunglasses, and handbags that are all in neutral tones like beige, black, navy, and white.

A disclaimer on her ShopMy website states: “Please note, some products may contain commissionable links,” indicating that Meghan likely earns a percentage from each sale.

In an interview with the Daily Mail, Financial expert Maddy Alexander-Grout shared that Meghan could earn millions through her newly launched online store.

“She could potentially earn millions from this and is probably earning a commission on every sale she makes,” the expert said.

Alexander-Grout explained: “If you take on average how many followers she has (2.6 million) and how much engagement she has, I would imagine based on her following that she will have thousands and thousands of people buying these things and she will be making a fair amount of that.”

She estimated Meghan’s potential earnings, using an example of a £128 linen shirt: “She is going to make a fair amount based on what the clothes are worth. If she gets say 15% off a shirt that’s £128, she will be making £19.20. She will be selling thousands of those and could be making at least £19k from one linen shirt.”

Alexander-Grout further noted: “Looking like Meghan and being like Meghan – she’s going to make a killing off people.”

Shortly after Meghan’s new storefront went live, several third-party retailer websites reportedly crashed as eager fans rushed to purchase the tan-colored Saint Laurent mules she’s been spotted wearing multiple times.

However, critics online have accused Meghan of “monetizing the monarchy,” with one social media user commenting: “There you have it folks… All she ever dreamed of doing since she got notoriety: cash in like any 2-bit influencer, via affiliate links. The secondhand embarrassment is real.”

Another critic labeled her a “grifter,” while others questioned whether she has now become a full-time affiliate marketer.

“Are they short on money or something?” one person asked, per the Daily Mail.

Amid the criticisms, several netizens voiced their support for the Duchess of Sussex and her new online shop.

One person wrote: “2025 has been so cathartic as a Sussex fan. Seeing Meghan Sussex launch her own ShopMy after almost a decade of other people making money off her style, + the added bonus of getting to laugh at all the shortsighted idiots who ‘don’t want Meghan in our clothes.”

Another added: “For the last 8 years, everyone but Meghan has been making money off her name & her influence. Well, it’s about time she makes money off her own name & influence.”

Less than an hour before launching her new website, Meghan shared a heartwarming photo with her children, Prince Archie and Princess Lilibet, while promoting As Ever.

Posted as part of a collaboration between the brand’s Instagram account and Meghan’s own page, the image captures the trio picking fruit in their Montecito garden, offering one of the most intimate glimpses of Lilibet in years.

In the photo, Meghan is seen carrying her three-year-old daughter while five-year-old Archie leans into her waist as she wraps an arm around him.

Meghan and Lilibet sported laid-back California-style straw hats in the image.

The rare snap also highlighted Archie and Lilibet’s ginger locks, with the young princess’s hair peeking through her hat, revealing a small glimpse of her face.

Meghan captioned the photo: “Every day is a love story,” along with a dove emoji.