Post Malone Puts His Weight Loss On Display In Underwear Campaign

The shoot highlights his weight loss, cowboy persona, and country lifestyle, with scenes of him chopping wood, riding a horse, and lounging outdoors.

Fans praised the visuals as bold and polished, while Post Malone called the experience a confidence boost.

Malone recently stripped down to nothing but underwear for his debut in Kim Kardashian’s Skims campaign.

The 30-year-old rapper-turned-country singer, born Austin Richard Post, stars in the latest menswear drop for the billion-dollar brand. The collection highlights Realtree camouflage boxers, tees, and fleece loungewear, shot against the rugged landscapes of Utah.

In one striking photo, Malone poses in camo Skims briefs that flaunt both his noticeable weight loss and his figure, leaving little to the imagination.

Another shot shows him leaning into his country persona with a cowboy hat to complete the look. The rustic ranch backdrop ties it all together, with images of him chopping firewood, riding a horse, and lounging outdoors.

Speaking about the campaign with GQ Magazine, the “Pour Me A Drink” hitmaker admitted the shoot was a confidence boost.

“It was really a lot of fun, it made me feel like a handsome son of a b-tch.” Asked how he prepared for the shoot, Malone laughed: “Just a lot of fried chicken. I tried to bulk up a little bit, but it didn’t work.”

The new campaign, which marks Malone’s first for Kim Kardashian’s billion-dollar brand, casts him in full country-star mode.

For Malone, the setting couldn’t have been more fitting. “It’s badass, it’s nature, it’s beautiful,” he told GQ when asked about shooting outdoors.

And when it came to wearing the bold camouflage briefs, the “Pour Me A Drink” singer couldn’t be happier.

“It’s awesome, it’s comfortable. It’s really just an amazing deal. I’m really happy and really honored to be a part of this campaign and project,” Malone said.

Fans eager to snag the same look won’t have long to wait, as the SKIMS Men’s drop, featuring Malone’s camo underpants, goes live August 21 on the brand’s website.

Founder and CCO Kim Kardashian also praised the collaboration, calling Malone the perfect face for the launch.

“Post Malone truly embodies the spirit of the SKIMS Man with his effortless energy and style, which really shine through in this campaign,” she said, per People Magazine.

Kardashian added, “This launch is a big moment for us, not only because we’re expanding our menswear line, but also because we’re introducing our new heavyweight fleece, which takes comfort and quality to the next level. Having Post lead the campaign just felt like the perfect fit.”

The Malone x SKIMS campaign quickly drew reactions online from excited fans.

A person, admiring the rustic vibe, wrote, “Beautiful person and beautiful palomino horse.”

Others were a little more direct with their praise. “As if he wasn’t already hot as f-ck!! Now he rides a horse,” one user quipped.

“The third pic is gonna be hanging next to my bed so I can sleep peacefully,” said another.

The visuals also earned applause for their polish.

“These images are so on brand..marketing team PROPS! They came out stunning, with visual excellence,” an individual noted.

However, amid the praise, some fans expressed concern, asking why he was “so skinny.”