Rashida Jones has been the president of MSNBC since 2021 but may not last much longer at the far left network.
Rumors are swirling in the political media world that Jones is contemplating leaving MSNBC in early 2025, due to the network’s absolute implosion in the ratings following Trump’s 2024 election victory.
It would be the right thing to do. Leaders typically step down if a brand or company that they’re in charge of is completely ruined on their watch.
The Wrap reports:
MSNBC Chief Rashida Jones Mulls Exit After Trump Win, Ratings Crash | Report
As MSNBC suffers a steep ratings drop in the wake of Donald Trump’s presidential victory, network President Rashida Jones is considering a possible exit from the job early next year, Oliver Darcy reported Tuesday.
According to Darcy, a spokesperson for Jones denied the report; NBCUniversal representatives had no comment. But citing unnamed sources close to the matter, Darcy wrote in his Status newsletter that her potential exit would only come at some point after Trump is sworn in for his second term on Jan. 20.
CNN’s Brian Stelter reported two sources of his own confirmed that Jones is mulling an exit…
… the last few weeks have been a nadir for the liberal-leaning cable news channel, which has seen a 50.7% primetime audience drop since election night. As of Nov. 27, MSNBC averaged 661,000 primetime viewers in the weeks following Trump’s victory. That’s down from the 1.34 million it averaged prior.
John Nolte of Breitbart News, who is an outstanding media analyst, provides this explanation:
Jones spent the last three-plus years setting MSNBC up for failure by pushing all her network’s chips into the middle of the table betting on Donald Trump’s fall. He’d either go to prison, get assassinated, or lose to Kamala Harris. This kind of short-term thinking is idiotic. Yes, network executives always think short term. But this is different. Most network execs run around wondering how to hold onto their audience. They do not run around alienating half the country and making the other half feel like suckers.
Nothing — and I mean NOTHING — prepared MSNBC viewers for Trump’s electoral triumph last month.
MSNBC’s days may be numbered. If their gutter ratings continue, advertisers will eventually pull away from them. If that happens, it’s difficult to see what could save them.
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