Sydney Sweeney’s Value Surpasses Kim Kardashian & Beyoncé

When it comes to celeb-brand collabs, Sydney Sweeney has proven she’s that girl. What began as a controversy surrounding her American Eagle campaign in July has now flipped into a major victory for the company.

The company’s stock soared by 10%, setting a record for the power of celebrity influence in the retail market.

While other stars, including Beyoncé in her Verizon commercial and Kim Kardashian through her Nike SKIMS collaboration, also sparked stock increases for their partnered brands, none have come close to matching Sweeney’s impact. 

Read on for the full breakdown.

Brookerchooser, in an email to The Blast, compared A-listers’ brand collaborations that influenced the stock market and confirmed that Sweeney’s partnership became a commercial powerhouse, outperforming other public figures’ collabs despite the backlash it initially received.

The limited-edition pieces sold out in under 48 hours and increased the organization’s shares by 10%, adding roughly $400 million in market value, even causing a surge in web traffic by more than 100%. 

By comparison, Kardashian’s NikeSKIMS launch in September saw Nike’s stock rise by 6% after the announcement. Riding the momentum of the successful first drop, Nike and Kardashian unveiled NikeSKIMS Drop 2 on November 10, 2025, expanding the collection with new materials and accessories.

Another record Sweeney surpassed is Beyoncé’s famous Verizon Super Bowl ad last year, where she attempted wild stunts to “break” the network while teasing new music, per Deadline. It pushed company shares up by 2.5%, and while impressive, it is far from Sweeney’s numbers.

Other notable figures on the list include French football star Kylian Mbappé, who became Dior’s global ambassador in December 2021, helping drive a 9% stock jump, and NFL star Travis Kelce, whose AE x Tru Kolors streetwear collection in August led to a 4.6% rise in American Eagle shares.

Sweeney’s success for the denim clothing line comes after she launched the initiative tagged “Sydney Sweeney Has Great Jeans.” 

As The Blast reported, at the time of the drop, in one promotional video, she joked that her body comes from her “genes” while the camera focused on her chest, then playfully told viewers, “Eyes up here.”

The denim featured a butterfly motif tied to domestic violence awareness, a cause Sweeney cares about. All proceeds from the nearly $89.95 Sydney Jean go to Crisis Text Line, supporting domestic abuse victims. 

However, the content sparked mixed reactions from consumers. While some labeled the actress for being tone deaf and focusing more on sexual appeal than on the seriousness of the cause, others came to her defense. 

One upset Internet user wrote, “As someone who has utilized & also volunteered for this organization, this is SO disgustingly tone deaf.”

On the other hand, several fans believed the promotion to be harmless and even commended the 28-year-old actress. 

One fan on X wrote, “Woke advertising is dead. Sydney Sweeney killed it.” A second person gushed, “This is genius. She’s takinggggg it. American Icon era.”

Despite the noise online, the public’s real-world reaction looked very different.  A survey by the Economist/YouGov Polls, which The Blast reported, indicated that, unlike the online backlash, people were quite unbothered by it.

The poll revealed that only 12% of Americans found the ad offensive, while a significant portion considered it clever or had no strong opinion.

Specifically, 39% of respondents viewed the ad as clever, 40% said it was neither clever nor offensive, and 8% were unsure. 

Interestingly, the survey highlighted a gender divide, with men more likely to appreciate the ad’s cleverness (49% compared to 31% of women), while women were more inclined to find it offensive (17% versus 7% of men).