The 41+ Best Amazon October Prime Day 2025 Deals Live Now

No, you’re not imagining it: it’s Prime Day again. Prime Big Deal Days, Amazon’s second mega sale of the year, runs through Oct. 8, offering Prime members discounts on products across tech, beauty, kitchen, home and more. The 48-hour event gives you an opportunity to upgrade those old AirPods and restock your favorite moisturizer, but more importantly, it lets you get ahead of holiday shopping. And I promise it’s not too early to buy gifts — getting a few now and a few around Black Friday spreads out your spending, and it might even help you avoid tariff-related price hikes.

I’ve covered Prime Day as a NBC Select reporter for over five years, so I know how to spot deals that are actually worth buying. I spent weeks combing through thousands of discounts to find the best October Prime Day deals — each one I recommend below is highly rated and 20% off or more, as well as at its lowest price in at least three months or lowest price ever. I’ll update this list live throughout Prime Big Deal Days so you don’t miss a thing.

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Once you connect devices like fans, air purifiers and lamps to this smart plug, you can control them from your phone using the Amazon Alexa app, which lets you set schedules and routines, too. The plug is compact, so it won’t block your second outlet.

Clean carpets and bare floors with this corded upright vacuum, which has brushroll shutoff feature and a HEPA filter to trap dust and allergens inside. You can tote its detachable pod around your home to clean stairs, high spaces (like above door frames) and under furniture. The vacuum comes with a long crevice tool and an upholstery tool.

Waterpik’s water flosser, which earned the American Dental Association’s Seal of Acceptance, comes with seven tips and has 10 pressure settings. Its tip rotates 360 degrees so you can reach all areas of your mouth, and its reservoir holds enough water for a 90-second cleaning. The water flosser pulses every 30 seconds to help you keep track of flossing time.

Chamberlain’s Smart Garage Control lets you open and close your garage door from wherever you are using the brand’s app. You can also put the door on a schedule through the app and give access to other people. The device works with most brands of garage doors made after 1993, according to Chamberlain.

Prime Day’s the perfect opportunity to stock up on household staples, like toilet paper and cleaning essentials. These dishwasher pods are made with liquid and powder detergent, helping them remove grease and grime from dishes during a wash cycle. The pods come in a pack of 62 and have a fresh scent.

“It’s no secret that this lip mask is incredibly hydrating; I always wake up with super smooth lips when I use it,” says NBC Select updates editor Mili Godio. “I love the different flavors — I’ve tried most of them and they’re all delicious.” The Laneige Lip Mask, which comes with a mini applicator, is made with moisturizing, antioxidant-rich ingredients like vitamin C, coconut oil, shea butter and murumuru seed butter.

Listen to music, podcasts and audiobooks through this mini Bluetooth speaker, which also has Amazon Alexa built-in. You can use voice commands to ask the virtual assistant questions, set timers and reminders, control compatible smart home devices and more. The device has volume control buttons, as well as a button to turn the microphone off.

“These exfoliating toner pads are an integral part of my skin care routine,” says NBC Select editorial projects manager Rebecca Rodriguez. “They’re so soothing and my skin feels clearer and smoother since I started using them.” The pads are soaked in a serum made with BHAs, AHAs and botanical extracts, ingredients that shrink pore size, improve skin texture and reduce greasiness, according to the brand. They’re also dual-sided: the textured side gently exfoliates, then the smooth side hydrates and soothes.

It’s always a good idea to have extra batteries at home, especially before you need them for toys, tech and holiday decorations. This pack comes with 32 AA Energizer batteries, which last up to 10 years in storage, according to the brand. The brand’s AAA batteries are on sale, too.

Ed’s note: The LifeStraw Personal Water Filter is equal to its July Prime Day price from just under three months ago. Because it’s a bestseller and 33% off, we still think it’s a good deal.

Pack this personal water filter straw in your backpack while hiking or camping, or add it to your emergency kit. It removes over 99% of waterborne bacteria and parasites, as well as microplastics, and can clean up to 1,000 gallons of water before you need a new one, according to the brand.

As someone without a dishwasher, I’m very picky about my dish soap — this is the only type I’ll buy. The spray format lets me easily cover a lot of dishes at once, and since the soap gets sudsy almost immediately when I start scrubbing, I don’t need to use water until I’m ready to rinse. It also removes even the thickest layer of grease and grime. You get four bottles of dish soap and one reusable sprayer with this set.

See, hear and speak to visitors with Blink’s Video Doorbell, which has a two-year battery life, according to the brand, and two installation options: wired or wire-free. It’s made with built-in speakers and microphones, plus a camera that gives you a head-to-toe view. The doorbell connects to the brand’s app, where you can watch livestream video and get notifications.

Stream your favorite shows and movies in HD from any TV once you plug this Fire Stick into its HDMI port. It comes with an Amazon Alexa Remote, letting you control your TV manually or using voice commands. You can also travel with the Fire Stick to use it at hotels and rental homes.

Make better-than-store-bought popcorn at home with this kitchen gadget. There’s a built-in measuring cup on its lid, helping you add the right amount of kernels to the 3-quart, dishwasher-safe base before putting it in the microwave. You can also put butter on top of the lid, which has holes in it; as the butter melts in the microwave, it drips onto the popcorn. The popper doubles as a serving bowl once it cools down.

This compact single-serve coffee maker won’t take up much countertop space due to its compact size. It has a strong brew mode, three cup sizes and a removable reservoir that holds enough water to make multiple beverages. The machine, which is compatible with all K-Cups, also comes with a removable drip tray so you can fit travel mugs underneath the spout.

Get a new pair of oven mitts before you’re in the thick of Thanksgiving cooking or holiday baking. These machine-washable minis are made from heat-resistant cotton that protect your hand from temperatures up to 500 degrees Fahrenheit, according to the brand. There’s clear silicone grips on the mitts to help you grip pots, pans and dishes, plus a hanging loop for storage.

I control all the lights in my home with my phone thanks to these smart bulbs, which fit in most high hats and lamps. Through the brand’s app, you can turn the lights on and off, put them on schedules, adjust their brightness, dim them and change their color. The bulbs also respond to voice commands through voice assistants like Amazon Alexa and Google Assistant. This set comes with two bulbs.

The Kindle Paperwhite has a 7-inch glare-free screen and a 12-week battery life, according to the brand, plus its front light automatically adjusts to whatever environment you’re in. The e-reader is also water-resistant, so you can read at the beach, pool or in the bath. This bundle includes a cover that attaches to your e-reader, waking it up or putting it to sleep as you open and close it like a book. You get a charging dock, too.

Oral-B’s rechargeable electric toothbrush has all the features dentists told me to look for in a quality toothbrush: a pressure sensor, a built-in timer, multiple cleaning settings and a brush head change alert. It comes with two replacement brush heads and a travel case.

You can use the Blink Mini 2 security camera indoors and outdoors, and it connects to the Blink app, where you can livestream HD footage, get motion detection alerts, hear audio and speak to people and pets. The camera, which is small enough to blend into my space, also has a built-in spotlight. You can use it as a plug-in chime with Blink Video Doorbells, which are also currently on sale.

Here are the best Prime Big Deal Days sales to know about. Keep in mind, not every item from a brand is discounted as described below.

1. Up to 31% off Lego sets
2. 30% off Sensodyne Pronamel Gentle Teeth Whitening Toothpaste
3. 67% off the Ancestry DNA + Traits kit
4. Up to 30% off Laneige skin care and beauty
5. Up to 43% off AeroGarden indoor gardening systems
6. Up to 40% off Kind bars
7. Up to 38% off Braun kitchen appliances
8. Up to 41% off De’Longhi coffee and kitchen appliances
9. Up to 34% off California Naturals hair and body care
10. Up to 30% off Live Tinted skin care
11. Up to 20% off Fur body care
12. Up to 33% off T3 hair tools
13. Up to 20% off DedCool laundry, fragrance and skin care
14. Up to 52% off iHealth wellness tech
15. Up to 20% off Hero Cosmetics skin care
16. Up to 20% off Seen hair and skin care
17. Up to 23% off Dr. Scholl’s insoles and foot care
18. Up to 20% off Aura Frames

1. Walmart: All shoppers can save on products across categories during the Walmart Deals event through Oct 12.
2. Target: Target Circle members (free and paid) can save on products across categories during Target Circle Week through Oct. 11.
3. Best Buy: Save on products sitewide during Techtober through Oct. 12.
4. Wayfair: Up to 60% off sitewide during Holiday Deal Week, plus exclusive savings for members
5. Macy’s: Get an extra 30% off fall styles and an extra 15% off beauty and fragrances during the VIP Sale.
6. Cozy Earth: Up to 25% off sitewide, plus flash sales up to 35% off, during the Cozy Days sale through Oct. 8.

All of my recommendations above are based on NBC Select’s previous coverage and reporting. I ran each deal through price trackers like CamelCamelCamel to ensure products are at their lowest price in three months or lowest price ever. All the products I recommend are 20% off or more and highly rated with at least a 4.0-star average rating from hundreds of reviews.

I’m a reporter for NBC Select who has covered Amazon Prime Day for over five years. I’ve written about the history of the sale, broken down what’s included in a Prime membership and explained what to buy versus skip. I’ve also appeared in Prime Day-related NBC News NOW and TODAY broadcast segments. Prior to Prime Big Deal Days, I previewed a list of deals from Amazon and sorted through them to find worthwhile sales you should know about.