The Unhinged Social Media Fun Fans Love

It’s a case of brands gone wild and fans are here for the fun!

Many brands have recently taken an unconventional approach for marketing their goods on social media in a way that’s capturing tons of attention from not only consumers, but also from other brands. Some are using hilarious trends and others are just plain old confusing, but whatever they’re doing seems to be working because it’s creating an unforgettable buzz online.

While rolling out a Halloween themed donut last week, Dunkin took a different approach to getting people talking on Instagram.

They shared multiple posts about the spider donut that had people, and other brands, joking in the comment sections.

One post was simply captioned, “dm me,” and written on the photo is, “I’ve got the long legs, all I need is the dadddddy.” This hilarious post grabbed the attention of tons of brands, such as Ulta Beauty, Pringles, Jack in the Box, Jet Blue, Walgreens, and even Teletubbies Headquarters, as well as many others.

“Calm down, some ppl haven’t had their coffee yet,” Denny’s commented. Welches said, “We’ve got a thing for purple.”

Jet Blue chimed in with, “We’ve got the legroom for those legssss,” and Jack In The Box added, “if one more person tags me in this..”

Some consumers wrote things like, “Here for the comments,” “Is there some social media manager conference going on right now?” and “I used to hate spiders….after this post…”

In another post about the spider donut that shares the news about eating “20 spiders in your sleep,” more brands chimed in for some comment section fun.

“Our bellies are made of spiders,” Spirit Halloween wrote. Beyond Meat shared, “fwiw, we believe in animal rights and animal wrongs. get ’em.”

And if you think it’s just fun and games, these wild posts are helping the page gain more followers and keep people checking the page often for more laughs.

“Started following Dunkin solely because of this spider,” one person wrote. Another said. “You’re currently my favorite account on the whole internet. Keep up the good work.”

Over on TikTok, Nutter Butter has followers, consumers and brands alike, confused, laughing, curious, and slightly scared over their content.

In one video shared a few weeks ago with nearly 7 million views and thousands of comments, the brands all lined up in the comment section to share their unhinged thoughts. To try to explain just what’s going on in this video would be difficult, so watch it for yourself here.

“I used to know peace,” Sour Patch Kids wrote. QDOBA asked, “Where do I stream these?”

In another viral trippy video that might just make you think your drink was spiked, tons took to the comments to discuss.

Chicken in a Biskit wrote, “oh wut,” and the page replied, “chimkn,” so they don’t even break character in the comment section. The confusion lives on…

Beloved fast-food restaurant, Wendy’s, has also been making consumers scratch their heads over their social media posts on Facebook. Many posts have nothing at all to do with Wendy’s products and appear to be written by a toddler.

“caN SOMEONE CAN FIND MY KEYS AND CALL??/ I’M LATE FOR WENDY’S BREAKFAST AND BOB SAT ONMY GLASSES. PLS HURRY I,M AT HOMEM,” is the caption for a group of photos of car keys and a plant.

One follower wrote in the comment section, “I could really use one more picture of the keys.” Another person, keeping the confusing vibe going strong, said, “Mustard only, please.”

Another post captioned, “NOT READY FOR FALL. BOB JUST GOT THE LIGHTS DOWN FROM CHRISTMAS. HE SHOULD LIVE ON THE ROOF I CAN ORDER HIM NUGgS.,,” had people in the comments adding their own hilarious commentary.

“Dear Bob, please let there be an egg nog frosty this year,” one person said. Another shared, “BOB is working harder not smarter. Shoulda just left those lights on coulda got nuggs faster Blessings.”

Can’t forget about Scrub Daddy getting in on the fun, trendy action! They recently posted a video about “sponge politics” and referred to Grand Theft Auto 6, as many have been lately.

Many brands and fans hopped into the comments to laugh along with the account.

“The self absorbed comment seemed like an insult but it’s actually a slay!” one viewer shared. Another said, “My husband bought the green/yellow sponge and as a scrub daddy enthusiast I was appalled. #divorce.”

Carl’s Jr. said, “10/10 get out,” and another viewer said, “Who ever runs @scrubdaddy social media needs a raise!!!”

What brands have your seen posting unhinged and hilarious marketing on social media lately?