“America will never be a communist country,” states the 30-second television ad.
Never mind that socialism is a more probable scenario given the rise of New York Mayor Zohran Mamdani and Nithya Raman’s healthy lead in the Los Angeles mayoral race. This commercial is not about semantics, political systems or the health of the nation.
It’s about touting the alleged achievements of President Donald Trump, from “reigniting American manufacturing” to “defend[ing] law and order” and giving Americans the “largest tax cuts in history.”
One can argue the legitimacy of such claims if they still have the energy to do so after 10 years of relentless MAGA puffery, but the real issue here is that this particular piece of bluster is produced and funded by the U.S. government.
Laws prohibit taxpayer funds from being used for “publicity or propaganda,” even if the White House is referring to its new ad campaign as a PSA.
“This is the sort of government propaganda one might expect in North Korea, not the United States of America, and it is an egregious and utterly illegal misuse of Americans’ hard-earned tax dollars,” wrote Democratic House and Senate Appropriations Committee members in a letter sent Friday to Trump’s Chief of Staff Susie Wiles.
They demanded that the ad be immediately taken off the air and that “Federal employees who knowingly violated Federal law in working on and paying for this advertisement” be disciplined. “The law is not complicated,” they wrote. “You cannot use taxpayer dollars for political advertisements.”
The spot, which first aired Wednesday on conservative media outlets Fox News and Newsmax, cost $14,000, according to the firm AdImpact, which tracks media spending. By Friday, that number had jumped to $430,000 as the ad hit multiple markets across the country.
And it isn’t the only instance of American tax dollars at work — for Trump. A second ad paid for by you aired Thursday night on CBS.
The minute-long commercial featured footage of the president speaking against the backdrop of Mount Rushmore in an audacious display that might have turned George Washington, Thomas Jefferson, Abraham Lincoln and Theodore Roosevelt to stone if they weren’t already immortalized in granite.
It included clips from the U.S. military’s Jan. 3 capture of Venezuelan President Nicolás Maduro and his wife, snippets from Trump’s Independence Day weekend speech, a voice-over from UFC CEO Dana White praising the president as “the toughest, most resilient person” he’s ever met, and a montage of images featuring Trump, Trump and more Trump. It ends with the star of the show proclaiming, “This is only the beginning of the golden age of America,” then comes the written disclosure: “Paid for by the U.S. Government.”
Anyone who has lived in or traveled to countries with state-run media will recognize the similarities between Trump’s ads and those of, say, former Iraqi dictator Saddam Hussein or current strongmen like North Korea’s Kim Jong Un: the intense leader-like gaze, the baseless claims, substandard production quality and music that suggests the subject of the ad should be worshipped. (Trump’s choice for the first ad was “Love Me” by R&B singer JMSN, who opposed the use with an emphatic “I would never …”)
But on U.S. television, the ad feels more desperate than dictatorial. The whiff of desperation coming from the ad blitz may have something to do with the president’s dismal polling numbers headed into November’s midterms.
The administration has argued its ads are “educational and unapologetically patriotic” public service announcements. The White House said in a statement, “These public service announcements are about reminding Americans to love their country and understand what makes it worth defending, at home, at our borders, and abroad.”
A White House official reportedly said that the PSAs “are clearly not political” and noted that “the President is not on the ballot and the ads don’t have a call to action.”
Trump has repeatedly told his base to vote like he was on the ballot.
With propaganda like this coming out of the White House, communism is hardly the biggest threat facing the country.
