US Toy Rival Takes on Jellycat With UK Expansion

• A US-based soft toy company is making its UK debut with a major push into the British market, opening at 36 locations across the country.
• The expansion positions the company as a direct competitor to Jellycat, the beloved British plush toy brand known for its quirky designs and devoted following.
• This marks a significant moment in the collectible toy space as American retailers increasingly target the UK’s thriving soft toy market.

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