Comedian Bobby Ulrich is coming for the influencer economy, and he didn’t come alone.
Ulrich Entertainment Worldwide has announced the streaming debut of “Clout,” a new scripted comedy that goes behind the filters and the fame to skewer the manufactured personas and viral obsession driving social media culture today.
Ulrich Built The Show From The Ground Up
Ulrich created, wrote, produced, and stars in “Clout.” He’s currently out on the road doing stand-up as an opener for Tiffany Haddish, and the “Girls Trip” star has already put her support for the project on the record, reacting to the trailer on her Instagram page.
“Social media has become one of the most outrageous phenomena in modern society. Everyone’s chasing likes, followers, and fame, so I figured it was finally time someone made fun of it,” Ulrich said.
Cobra Kai And The Rookie Alums Round Out The Cast
Ulrich is joined on screen by Rayna Vallandingham, known to Netflix’s “Cobra Kai” audience, who takes on the female lead role, and Titus Makin Jr., who fans will recognize from ABC’s “The Rookie.”
Behind the camera, the series is directed by Riker Lynch, a Billboard-charting recording artist and Cannes Film Festival winner. Tai Savet, executive producer of VH1’s “Love & Listings,” is executive producing. Tribeca One Distribution is handling distribution, with Tyler Maddox involved in getting the project out to audiences.
A Full Season Could Be Next
The pilot has already generated enough buzz to get a bigger conversation started.
“The first pilot did so well, we’re now in talks about doing a full season, with A-list talent already in the works,” Savet said.
“Clout” leans directly into the absurdities of modern creator culture, from the chase for followers and viral fame to the increasingly blurred line between someone’s real life and the version they’re selling to millions of people online.
With Haddish publicly in its corner, a cast pulling from television, comedy, and entertainment, and a full season already being discussed, the pilot may be just the start for “Clout.”
