Matthew McConaughey Has Holiday Spirit With His Pantalones

The dynamic duo is kicking off the season with a spirited twist, blending festive cheer with a splash of their signature Pantalones fun. This year, they’re lighting up New York City with a dazzling billboard that invites everyone to join the celebration.

It’s not just a holiday message—it’s a call to embrace the season with the Matthew McConaughey flair for joy, laughter, and, of course, a little tequila magic.

To mark the occasion, the McConaugheys unveiled a vibrant new billboard showcasing the couple decked out in festive holiday attire, ready to savor a delightful Pantalones Organic Tequila cocktail. This image, sent to The Blast and part of the brand’s “Official Tequila Of” campaign, is featured on a digital billboard across from Penn Station at 33rd and 7th—an ideal spot for holiday travelers heading into NYC or making their way home to celebrate.

Want to celebrate like this iconic duo? The festive Santa Pants seen on the fireplace in their new billboard are now available for purchase on ReserveBar. This playful bottle carrier, designed to hold two bottles of Pantalones Organic Tequila, is the perfect way to bring your favorite spirits to a holiday party in style.

It’s no secret that Matthew McConaughey loves the holidays. In 2021, McConaughey joined Jimmy Fallon on “The Tonight Show” to perform a holiday song called “This Christmas Will Be Different.”

The song humorously captured the unique ways people celebrated the holidays during the COVID-19 pandemic, focusing on the joy of safely reuniting with loved ones after a challenging year. The musical group Haim also joined the performance.

Dick’s Sporting Goods is bringing the holiday cheer in a big way this year with a Texas-sized campaign starring some of the biggest names in sports. Olympic champion Simone Biles, Cowboys quarterback Dak Prescott, NBA star Chris Paul, and Texas Longhorns quarterback Quinn Ewers are teaming up for a fun and festive competition.

And just when you think it couldn’t get any better, Matthew McConaughey makes a surprise cameo, adding his signature charm and making the campaign as vibrant and bold as Texas itself.

Produced by Bolded, the new branded content division of OBB Media, the campaign follows these hometown heroes as they compete to create the most over-the-top holiday décor for Dick’s stores in their cities.

The result? Plenty of laughs, creative holiday magic, and a big win for local communities—each athlete also receives a $100,000 Sports Matter grant to support youth sports programs.

Over the past year, Pantalones Organic Tequila charmed the world with its playful personality and delicious flavor, completing its first journey around the sun. To mark the milestone, Matthew and Camila launched the next chapter of their iconic “Official Tequila Of” campaign, accompanied by a cheeky birthday photo—pants optional, naturally.

In the celebratory photo shared with The Blast, the couple was seen toasting Pantalones’ first birthday (and Matthew’s upcoming birthday just a few days later), with Matthew donning half of his birthday suit as he prepared to blow out the candles.

Looking to celebrate alongside Matthew and Camila McConaughey this week? Join the party with their festive Birthday Shooter! In an email shared with The Blast, the McConaugheys revealed this fun and easy recipe, perfect for raising a glass in style. To make your own, start with two ounces of Pantalones Organic Reposado Tequila—their signature tequila—and pour it into your favorite shot glass. Top it off with a swirl of whipped cream and a generous sprinkle of colorful sprinkles. Cheers to fun, flavor, and a whole lot of birthday spirit!

Pantalones Organic Tequila, known for its award-winning, agave-forward flavor, stood out as a smooth and versatile choice for sipping, shooting, or mixing festive cocktails. Carefully crafted, this super-premium organic tequila embodied a vibrant, carefree spirit that celebrated fun, positivity, and living life with a playful twist.

Whether it was at a lively holiday party or a cozy night in, Pantalones brought people together with its rich flavor and uplifting vibe. Every bottle was more than just tequila—it was a nod to embracing life’s lighthearted and joyful moments.