Martha Stewart Looks Decades Younger In New AE Campaign

Martha Stewart is breaking age stereotypes with her latest campaign for American Eagle.

The octogenarian was recently named the new face of the jeans brand, marking a notable shift from the controversy surrounding Sydney Sweeney earlier this year. For the campaign, the lifestyle guru modeled in slim-fitting jeans that highlighted her fit and graceful figure.

Martha Stewart also praised the brand for creating denim that “feels exceptional, fits beautifully, and lives up to the demands of everyday life.”

At an age when many have long retired, Martha Stewart is turning heads and dropping jaws in American Eagle’s latest ad campaign.

The 84-year-old lifestyle guru partnered with the denim brand for their “Give Great Jeans” holiday campaign, where she models skinny jeans for the first time in her career.

“The holidays are a time for thoughtful giving, and I’ve always believed there’s nothing more useful or more universally appreciated than a pair of jeans,” Stewart said to promote the campaign.

The retail businesswoman went on to recommend American Eagle as the best brand to get denim for gifting this season.

“American Eagle makes denim that feels exceptional, fits beautifully, and lives up to the demands of everyday life, which is exactly what we all need during the busy holiday season,” she added.

Stewart had high praise for the brand while encouraging prospective buyers on more reasons to go for the brand.

“No one should have to choose between comfort and polish, and frankly, you shouldn’t bother with jeans that require such a compromise,” she shared.

“‘If you want to give a gift that will be worn, loved, and appreciated long after the wrapping paper is gone, give the gift of American Eagle jeans,” Stewart further remarked.

Fans seemed pleased with the ad, as many thanked the brand for appealing to an older demographic, while others gushed over how young Stewart looked in the photos.

As to why Stewart was tapped for the role, AE’s CMO shared the reason in a chat with Marketing Drive.

“We are Gen Z’s No. 1 retailer who sells jeans — we are very proud of that,” Craig Brommers said. “It is at this very moment in the holiday season when we broaden the customer base, and our jeans are for everyone everywhere.”

“Gen Z’s watching her on TikTok, mom is watching her on Instagram, grandma is watching her on ‘The Today Show,'” Brommers also noted. “There’s not a place that people aren’t experiencing and loving Martha.”

Stewart also looked stunning in a recent photo shoot with Snoop Dogg and Dr. Dre for their Still G.I.N. brand.

The TV personality showcased flawless skin in the shoot, leaving many of her fans wondering how she has maintained her ageless appearance.

“She looks mega youthful, I can’t believe she is in her eighties,” a netizen remarked.

Another fan on X added, “Tell me what your secret is, Martha!”

“Martha Stewart at 84 is a reminder: women’s prime is whenever they decide it is,” one more user wrote.

“Eighty-four years old, and still redefining what it means to age. Martha Stewart shows that passion, reinvention, and presence keep you radiant long after the calendar stops mattering,” another individual commented.