National Pizza Month Gets An Upgrade Thanks To Josh Allen And Pizza Hut

Pizza Hut is celebrating National Pizza Month 2025 with the return of its iconic Big Dinner Box, teaming up with Buffalo Bills quarterback Josh Allen and Pepsi for a new nationwide campaign. The fan-favorite value bundle, starting at just $19.99, includes two medium one-topping pizzas, five breadsticks, and eight boneless wings, making it the ultimate game-day meal. With Josh Allen at the helm, Pizza Hut and Pepsi are spotlighting the Big Dinner Box as the must-have dinner deal of the football season.

At the heart of the celebration is the Big Dinner Box, designed to feed family, friends, and football fans alike. Starting at just $19.99, the bundle includes two medium one-topping pizzas, five breadsticks, and eight boneless wings. It’s a spread built for game days, parties, or simply making dinner easy.

Melissa Friebe, Chief Marketing Officer at Pizza Hut, says the timing couldn’t be better. “National Pizza Month is the perfect time to deliver fan-favorites at incredible value,” she said via a press release sent to The Blast. “The Big Dinner Box brings everyone together over great pizza and our iconic sides, and with Josh Allen on board, we’re hooking fans up more ways than ever this month.”

The campaign taps into the natural connection between football and the iconic pizza chain name. Quarterbacks have long used “Hut” as the go-to word to signal the start of a play, and now Allen is giving it a fun twist.

In the new spot, the Buffalo Bills star humorously shouts “Hut” throughout the commercial, tying together his role on the field with the pizza chain’s iconic brand identity. Fans who want to see Allen in action can catch the campaign now across Pizza Hut and Pepsi’s platforms.

To sweeten the deal, customers can score a 2-liter Pepsi for just $2 when ordering a Big Dinner Box and using the promo code PEPSISETHUT.

Alongside the Big Dinner Box and Josh Allen campaign, the pizza chain has also unveiled a refreshed logo, and the design world has opinions. The new look retains the brand’s iconic red roof, but introduces a tighter, italicized font with playful flourishes on the “z” in “Pizza” and the “h” in “Hut.” Notably, the entire logo is now rendered in red, a shift from the previous version that used black lettering beneath the roof.

Design critics note the change nods to Pizza Hut’s heritage, echoing older iterations from the 1970s, while still modernizing the brand’s visual identity. But the reaction has been mixed, with some praising the logo for honoring tradition, while others feel the all-red approach may lack contrast.

No matter the debate, one thing that hasn’t changed is the unmistakable roof design, which has remained central to Pizza Hut’s branding for decades.

The pizza chain isn’t just teaming up with athletes this season. It’s also calling in music royalty. The brand has partnered with nine-time GRAMMY Award-winning artist Anderson .Paak to celebrate the global rollout of its newest menu item, Crafted Flatzz.

First launched in the U.S. in August, Crafted Flatzz are now making their way onto Pizza Hut menus worldwide. True to . Paak’s signature style, the collab is all about fun, flavor, and good vibes.

To mark the occasion, the pizza chain and .Paak are giving fans a chance to score their very own PHD (Pizza Hut Degree) and a free Crafted Flatzz. Here’s how it works: fans can DM the word “PHD” to @pizzahut on Instagram, and the first 777 people to reply will snag a $12 e-gift card, enough to cover one free Crafted Flatzz, plus a personalized, downloadable PHD diploma signed by .Paak himself.